Privacy Policy

Here at Imogen Alice Interiors (“we”, “us”, “our”), your privacy is important to us. This policy outlines how we collect, use, and protect your information when you visit our website, join our email list, or purchase or download any of our products.

1. Who We Are

Little House Interiors Limited, company number 14893089, registered office address 3rd Floor 86-90 Paul Street, London, England, EC2A 4NE. You can contact us at hello@littlehouseinteriors.co.uk for any privacy-related queries.

2. What Information We Collect

We may collect and process the following information:

  • Personal information you provide – such as your name, email address, postal address (if applicable), and payment information when subscribing, downloading, or making a purchase.

  • Website usage data – via cookies and analytics tools to help us understand how visitors use our website.

  • Purchase data – details of products bought and payment status. Full card details are not stored on our servers and are processed securely by our payment providers.

  • Technical data – including IP address, browser type, and device information, to help maintain site security and performance.

3. How We Use Your Data

We use your data to:

  • Process and deliver your orders or digital downloads

  • Send newsletters and updates you’ve signed up for

  • Provide customer support or respond to your queries

  • Improve our website functionality and understand visitor behaviour

  • Comply with legal and accounting obligations (e.g. tax and record-keeping)

We will never sell your data or share it with third parties for marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data only when we have a lawful basis to do so, which may include:

  • Consent (e.g. when you subscribe to our emails)

  • Contractual necessity (e.g. when you purchase a product and we need to fulfil your order)

  • Legitimate interest (e.g. to improve our services or protect against fraud)

  • Legal obligation (e.g. keeping accounting records)

5. Cookies

Our website uses cookies to enhance your browsing experience and collect analytics data. You can adjust your cookie preferences or disable cookies through your browser settings at any time.

6. Email Marketing

If you subscribe to our newsletter, you’ll receive occasional emails from us with content updates, product news, or offers. You can unsubscribe at any time by clicking the link at the bottom of any email.

7. Third-Party Services

We use trusted services to manage email subscriptions, deliver digital content and store files, and process secure payments. Each of these providers has its own GDPR-compliant privacy policy, and only the minimum necessary data is shared to complete each task.

8. Data Retention

We retain your data only as long as necessary to fulfil the purposes outlined above, including:

  • Customer and transaction data: kept for up to 6 years for accounting and tax compliance

  • Email subscription data: retained until you unsubscribe

  • Analytics data: anonymised or deleted within 26 months

9. Your Rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent at any time (e.g. unsubscribe from emails)

  • Object to or restrict processing in certain circumstances

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data rights have been breached

To exercise your rights, contact us at hello@imogenaliceinteriors.co.uk.

10. Physical Products

If you purchase physical products, we may collect your postal address and phone number to arrange delivery. This information will only be shared with trusted couriers and will not be used for any other purpose.

11. Updates to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with a revised date. This policy was last updated on 29/10/2025.